Brian Clark
GMD Studios Founder and CEOWe’re one of the world’s premiere experimental media laboratories, exploring the frontiers of how networked communities transform the nature of collaboration in the digital age. We believe that shared experiences are the cultural currency of communities, and our award-winning experiments put those theories into practice for our clients, our collaborators and our audience of fans.
These trends are transforming everything they touch: advertising, entertainment, journalism and communications will never return to their 20th century simplicity. At GMD Studios, we focus on how these trends can be utilized now to produce measurable results in surprising new ways. Those techniques eventually become commonplace and intuitive: by then we’ll have shifted our nimble, iterative explorations towards the next frontier.
Meet Brian at:
Panel: The Transmedium Is the Message: The Era Of Transmedia Storytelling
Date/Time: 2:00 PM
Reuben Steiger, SVP and General Manager of IPG Media Lab in New York, will present a series of case studies illustrating how video story-telling is evolving as content and viewers traverse screens, and what the implications are for advertisers, agencies and content creators. Following his presentation, there will be a panel discussion focusing on the creative process, building an audience, the roles of different outlets in revealing the narrative, and what the value proposition is to potential sponsors.
View Reuben Steiger’s presentation slides
View Steve Coulson’s presentation slides
View Noah Harlan’s presentation slides
View Denise Smith’s presentation slides
