Jen Soch

As Senior Vice President, Activation Director of Advanced TV at MediaVest USA, Jen Soch is responsible for helping clients navigate the complex world of Advanced TV platforms including addressable advertising, interactive television, video-on-demand and set-top box data. Her early recognition of the growing role emerging media plays in the overall marketing mix has earned Jen applause from clients and colleagues as well as formal recognition from leading industry bodies.
Her work with Mars has earned her a 2009 Emmy nomination in recognition for work with Virtual Chanel content and delivery. Jen’s work on a multi-media initiative with Kraft, A&E and People magazine was recognized with three annual awards that recognize creativity and effectiveness of Advanced TV programs: Media magazine’s Creative Media Award in Interactive/Enhanced Television, the Interactive Advertising Bureau’s MIXX Bronze Award in Interactive Television and Runner-up in Digital Hollywood’s OnDemandies.