Chip ScullyMicrosoft Advertising TV Network National Sales Director
Chip Scully is the National Sales Director for Microsoft Advertising TV Network (MSTVN) where he has overseen sales since November 2009. MSTVN collects set top data from 1MM+ households and uses that viewership coupled with third party data to optimize TV advertising campaigns across its 22 national network portfolio. Chip has a wide variety of media experience spanning 15+ years having sold multi-media sponsorships and TV advertising at ESPN and selling print for FORTUNE and COOKING LIGHT at Time Inc. Chip graduated from Bucknell University and received a graduate degree from St. Joseph’s University. He and his wife Janice and their son Lucas live in Manhattan.
Meet Chip at:
Panel: Informing the Buy
Date/Time: 3:00 PM Historical set top box viewing patterns, genre affinity audience flow and individual commercial audience delivery guarantees are concepts beginning to permeate the national TV buying process. This panel will explore how the leading practitioners of these arcane sciences are able to utilize set top box viewing data in combination with sales representation of commercial TV inventory to deliver more targeted television campaigns.
View Mitch Oscar’s presentation slides
View Matt DelRe’s presentation slides
View Chip Scully’s presentation slides
View Jon Werther’s presentation slides