Anne MacDonald
Travelers Executive Vice President and Chief Marketing OfficerAnne MacDonald joined Travelers as Executive Vice President and Chief Marketing Officer in July 2009. She has responsibility for the company’s marketing, brand management and advertising strategy, and she serves on the company’s Management Committee. While she provides marketing and advertising oversight for all corporate and business marketing, she has a particular focus on consumer branding and customer experience.
Ms. MacDonald comes to Travelers with years of marketing leadership experience in consumer businesses and the financial services sector. Most recently, she was a partner with The Rockefeller Consulting Group. Prior to that, she served as the President and Chief Marketing Officer of Macys, Inc., following several years as the Chief Marketing Officer for Citigroup’s consumer division. Her prior professional experience includes serving as Vice President of Brand Management for PepsiCo’s Pizza Hut Division and leadership roles at N.W. Ayer advertising.
Meet Anne at:
Television and Technology: Friends, Foes, or Just Fragmented?
Date/Time: 9:00 AM
A brief look at the changes and challenges facing the television and marketing industries in an age when technology is both lending a hand and getting in the way of progress
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Panel: Bulls-Eye Or Just More Bull: Is Targeted TV Finally On Target?
Date/Time: 9:30 AM
The idea of precision ad targeting is as old as the classic John Wanamaker line (“I know that half my advertising is wasted, I just don’t know which half”), but television continues to be bought and sold on the basis of crude surrogates like age/sex demographics. When will the age of individually targetable TV advertising finally arrives? Who might make it happen? What are the necessary changes in an increasingly complicated TV advertising marketplace to make TV a more precise tool for marketers?
