Lou Mastria, CIPP, CISSP
Digital Advertising Alliance Executive DirectorLou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.aboutads.info) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation's largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress, in technology meetings of the World Wide Web Consortium and in other industry and policymaking events.
Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association, Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services.
Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional (CISSP) through the International Information Systems Security Certification Consortium, Inc., (ISC)²®.
Meet Lou at:
Panel: The Real Action With Interaction
Date/Time: 4:30 PM
Ever since the earliest interactive TV test beds – QUBE, Full-Service Network, etc. – the TV industry has promised Madison Avenue that it was on the cusp of a new era of interactivity that would transform the television set into a two-way story-telling and selling machine. That was a quarter century ago. After decades of fits and false starts, is interactive TV finally becoming a reality?
