Maureen Bosetti
IPG Mediabrands Chief Partnerships OfficerAs Chief Investment Officer, Maureen Bosetti is tasked with leading the agency’s Integrated Investment unit and leading negotiations and strategic partnerships for all traditional and digital media channels across its broad range of clients.
Boleti has joined Initiative from Publicis agency Optimedia, where she was EVP, National Video Investments. There she spent the last 12 years building and leading Optimedia’s multi-screen Video Activation Group.
She has previously worked at Mediabrands agency UM as well as Discovery Communications.
In 2013, Bosetti was named both an Ad Age Media All Star and AWNY Working Mother of the Year. She has also been named one of Broadcasting and Cable’s 2010 Next Wave of Leaders. She currently sits on the 4As National Broadcast Committee.
Meet Maureen at:
Panel: Informing the Buy
Date/Time: 3:00 PM
Historical set top box viewing patterns, genre affinity audience flow and individual commercial audience delivery guarantees are concepts beginning to permeate the national TV buying process. This panel will explore how the leading practitioners of these arcane sciences are able to utilize set top box viewing data in combination with sales representation of commercial TV inventory to deliver more targeted television campaigns.
View Mitch Oscar’s presentation slides
View Matt DelRe’s presentation slides
View Chip Scully’s presentation slides
View Jon Werther’s presentation slides
