Teri Gallo

Mediabrands Audience Platform VP, Programmatic Practice

Teri Gallo is an executive-level marketing strategist who brings a unique mix of expertise in digital media strategy, monetization, product development and consumer platform experiences. Based in New York, Teri is the Vice President of Marketplace Development at IPG’s Mediabrands Audience Platform (MAP) – IPG’s cross-channel audience platform. At MAP, Teri is responsible for strategic partnerships and oversees the company’s cross-channel media and data strategy.

Meet Teri at:

Panel: Video Neutral Planning
Date/Time: 10:15 AM For years, agencies have been replacing the word “television” with “video” in their buying groups, but is Madison Avenue really ready for the concept of video-neutral planning, targeting consumers across a multitude of screens on-the-air, online and on-the-go? Can, or should video advertising be planned and bought as a format vs. a distribution medium?

← Back to speaker list