Jeff Minsky
Omnicom Media Group Director of Emerging PlatformsA 20 year media veteran, digital pioneer, and renowned Futurist, Jeff Minsky leads OMD Next, the Emerging Media Intelligence arm within OMD’s Innovation Division, the Ignition Factory bringing media knowledge, vision, insights, and first mover opportunities to OMD’s clients and internal teams.
In this capacity he has led OMD’s Shared Learning Consortium (SLC), a group of 12+ Omnicom clients who brought ROI and tech insight by testing various Emerging Technologies such as VOD, iTV, Broadband, Wireless, Videogaming, and Digital Signage and providing pricing parameters based on those results.
Jeff sits on the AAAA’s Digital Video Innovation Committee, the OVAB Agency Advisory Committee, the AAAA’s Media Conference Planning Committee., and is an honorary Board Member of the Mobile Marketing Association. He is also the co-author of the AAAAs/IAB Terms and Conditions for Digital Advertising 1.0 that created Industry Standards for the buying and selling of Digital Media.
Meet Jeff at:
Panel: Video Neutral Planning
Date/Time: 10:15 AM
For years, agencies have been replacing the word “television” with “video” in their buying groups, but is Madison Avenue really ready for the concept of video-neutral planning, targeting consumers across a multitude of screens on-the-air, online and on-the-go? Can, or should video advertising be planned and bought as a format vs. a distribution medium?
