Matt DelReGoogle, Inc. Manager, TV Ads
Meet Matt at:
Panel: Informing the Buy
Date/Time: 3:00 PM Historical set top box viewing patterns, genre affinity audience flow and individual commercial audience delivery guarantees are concepts beginning to permeate the national TV buying process. This panel will explore how the leading practitioners of these arcane sciences are able to utilize set top box viewing data in combination with sales representation of commercial TV inventory to deliver more targeted television campaigns.
View Mitch Oscar’s presentation slides
View Matt DelRe’s presentation slides
View Chip Scully’s presentation slides
View Jon Werther’s presentation slides