August 21, 2013
August 22, 2013
August 23, 2013
August 24, 2013
A Pragmatic Approach to Social
At this August’s Social Media Insider Summit, MediaPost’s seventh, we focus on taking a pragmatic approach to social marketing. Instead of dreaming big about the future or prattling on about the need for better metrics and standards, this year’s SMIS is all about what you as marketers can do TODAY to streamline your social operations across platforms.
From tips on staffing and planning to steps you can take to better allocate resources, this year we’re all about actionable items you can start deploying when you get back to the office on Monday. Among other things, we’ll explore: how to know when to add a technology partner or when to change course; best practices for engaging influencers (AKA your most effective fans); how to broadcast your social media content like a media professional, and knowing what to plan for just in case Facebook starts bleeding users to the point where it becomes like its erstwhile nemesis, Myspace.
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