The Era of Data-Driven Social Media
Just a few short years ago, marketing in social media was largely guesswork, a tweet here, a pretty picture posted there, a video uploaded over there was often followed by a wait – to see if the content would garner shares, comments, fans and other metrics that denoted social media success.
But these days, it’s all about the data. So rather than just waiting and seeing advertisers are asking themselves how to leverage data for better targeting in social, how to merge paid, owned and earned media into a widely distributed piece of content, what metrics they should use to figure out when it’s time to broaden to new platforms – and what works on them – and so much more.
At MediaPost’s Social Media Insider Summit, you will learn how to better use social media in a data-driven era, from learning to love the deluge of data, to picking the right vendor solution, learning channels to distribute content, and more. There will also be case studies, a look at the legal issues that you should be paying attention to if you’re a social marketer, and a session where attendees will hear from community managers, those on the frontlines of the social media phenomenon. Join us!
This January’s Social Media Insider Summit will give attendees the insights they need to succeed right now in their social media marketing efforts. Hear case studies from leading brands who have been able to turn social media campaigns into results, how to be an always-on brand, what to do with all that data, plus the latest tips and tricks for running branded communities.
Further, people who come to the Social Media Insider Summit will also get something that too often is missing from the long roster of advertising and marketing conferences – the chance to really network.
Spend three days (in the warm sunshine!) building relationships with top-tier brand marketers and industry innovators in social media. Our half-day content sessions followed by resort activities, cocktails and dinner parties provide the perfect mix of intense knowledge sharing and connections with the people you want to meet and need to know.
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