Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up! Meanwhile you can take a peek at the Previous Event's Agenda.
Previous Event Agenda
Video Insider Summit: Oct 2013
- Catharine P. Taylor , Senior Editor, MediaPost
In our opening keynote, VIS programmer Ross Fadner sits down with Michael Baliber, ID Media’s SVP, Director of Media Strategy, to discuss all things video. Hear Baliber size up the market, with all of its frustrations and opportunities, revealing how he advises clients and colleagues to utilize the rapidly growing and evolving channel.
- Michael Baliber , SVP, Director of Media Strategy, Interpublic's ID Media
- Ross Fadner , Director of Event Programming, MediaPost
There is no question about one essential element of video: that everyone, from advertisers to consumers, loves it. But as video transitions from being a TV-driven medium to also being an online one, deeper questions start to pile up. Should it be priced similarly to offline video? What about measurement? What role do older metrics like reach and frequency play in a medium that is far more trackable? And, most importantly, what do the various constituencies in the digital marketplace – from video ad networks to buyers and advertisers – need to do to make the online video market really arrive? On this opening Video Insider Summit panel, executives discuss the big issues confronting the future of video.
- Catharine P. Taylor , Senior Editor, MediaPost
- Cordie DePascale , Senior Vice President, Product Management & QA, Mediaocean
- Susan Parsons , Senior Strategist, The Media Kitchen
- Mary Pocsik , Executive Director of Media Services, Geometry Global
- Gene Tiernan , EVP/Group Director, The Ryan Partnership
Brands are empowered like never before to find the relatively few customers who really matter. But with all the new paths in front of us, it can feel overwhelming to figure out the right partners, platforms and strategies to maximize these opportunities. Cenk will share Google's perspective on how to find audiences most likely to engage with your brand, build engaging brand ecosystems and measure engagement.
- Cenk Bulbul , Head of Strategy and Insights, YouTube Ads Marketing
Scale is the pot of gold at the end of the online video rainbow. Advertisers clearly want to be able to easily make buys across large sellers of video and measure their performance using simple metrics. Nielsen’s Online Campaign Ratings and comScore’s Validated Campaign Essentials make it possible to buy video GRP metrics comparable to television. While that has certainly made things easier, these measurement products are not universally adopted yet. The big elephant in the room is YouTube, which uses Google’s own internal measurement system that wants to compete with Nielsen and comScore. With no one system likely to emerge dominant anytime soon, how can buyers achieve scale with video? To what extent are they getting the metrics they need when they need them? Are things getting better, at least, or is video still too complicated for clients?
- Tony Jarvis , Creative Director, Olympic Media Consultancy
- Juan Delgado , CEO, Sporting News Media
- Mark Papia , Head of Global Video Sales, Adknowledge
- Jason Smith , Director, Digital Media, Horizon Media
- Allison Stern , Co-founder/GM Media Solutions, Tubular Labs
Even as integration has been a goal of advertisers and agencies since the dawn of the Internet, online and offline buying is still surprisingly separate, even though much of the content – both the advertising content and the media it is being bought around – is exactly the same. Separate metrics; separate buyers; separate sellers – yet everyone agrees that online buying would do well to at least duplicate the ease with which offline is bought. How close are we to seamless buying of offline and online video? What needs to happen for this dream to be realized? Or is this worth pursuing at all? At this Video Insider Summit, panelists discuss what sometimes seems an impossible dream.
- Kathryn Koegel , Chief of Insights, Founder, Steampunkt Collaborative
- Susan Hogan , VP, Digital Research, Ad Sales, Viacom Media Networks
- Dean McCormick , VP, Advertising Solutions, BlackArrow
- Tom Talbert , Group Director of Media Services, Lowe Campbell Ewald
- Joseph Tam , Partner, Sr. Digital Director, MEC
How Do I Tell My CMO I Need Online Video?
Should Engagement Trump Reach?
Chasing the Right Online Video Metrics
Are Integrated Buys All They're Cracked Up to Be?
Horseback riding at Deep Hollow Ranch
How can you get an online video to over 50 million YouTube views in just a few short weeks? It happens rarely, but using a combination of spectacular content, star quality, and an interesting narrative, high online viewership is possible. In this Video Insider Summit keynote, New York digital agency Huge will walk attendees through the success of the video it produced, "Usher's 'Looking 4 Myself' Presented by Samsung," to promote Samsung's gesture-controlled Smart TV. Chris Hayes, Huge's Chief Marketing Officer, will discuss how the agency and the client worked to leverage Samsung's product, Usher's musical personality, and the value of digital production to make this one of the most successful online videos ever.
- Chris Hayes , Chief Marketing Officer, Huge
Media agencies seem to be caught in the middle of the debate between automation and customization. On the one side, the rise of automation allows brands to buy more effectively at scale thanks to better technology and data...the very antithesis of the customized content solution that is meant to capture audience’s attention and increase brand awareness. Yet agencies are increasingly expected to deliver on both promises. This begs the question: to what extent can automation and customization co-exist? Is it possible to balance the two effectively to create more impactful video campaigns for clients? Can you coordinate and measure the impact of each on each other? What are the major hurdles?
- Joe Mandese , Editor-in-Chief, MediaPost
- Eric Korsh , VP/Group Director, Brand Content, DigitasLBI
- Joe Licari , Director, Advanced Creative Solutions Team, Yahoo!
- Mandana Mellano , VP, Solutions Lead, RAPP LA
- Art Muldoon , CEO, Co-Founder, Accordant Media
Gary Reisman, CEO and co-founder of NewMediaMetrics will discuss how 2013 was a watershed year for expanding video audiences. The increase in market penetration for tablets and other devices increased the availability and pursuit of viewing content outside the traditional TV environment. Additionally, the emergence of original content from Amazon Studios, Hulu and Netflix means that TV data is only one part of the media ecosystem. This presentation will focus on the new video marketplace and why brand marketers need to think less about demographics, networks and day parts and concentrate more on how a very powerful and compelling piece of content not only pulls an audience to it, but creates an audience for marketers/advertisers.
- Gary Reisman , CEO/Co-Founder, NewMediaMetrics
Bot-fraud, the practice of using zombie networks to drive bogus views and impressions in online advertising, is now pervading online video, causing buyers to question the quality of the inventory being sold by video ad networks and exchanges. Sellers, of course, profit from the practice, but that doesn’t necessarily mean they are the ones committing fraud. Even so, buyers often have no way of tracking where their ads actually end up, making it easier for fraudsters to waste their money. How serious are the claims that there is a lot of bogus inventory out there? How can advertisers fight this battle?
- Chris Paul , EVP and General Manager, Vivaki
- Jay Benach White Ops
- Paul Bremer , Chief Revenue Officer, Rhythm NewMedia
- Mike Iantosca , Senior Vice President, Chief Revenue Officer, Integral Ad Science
- LJ Kobe , Group Media Director, Ignited
This research and data-driven session will show you how to predict earned media and sharing before a video asset has gone live. Learn about the top psychological responses proven to impact sharing (hint – there are 18) and debunk some of the most common content myths surrounding video advertising, including which creative devices are the most effective, if overt branding affects sharing, and whether content or distribution is truly “king” when launching a viral hit.
- Richard Kosinski , President, Unruly USA
Combining Paid, Owned and Earned to Pump Up Distribution
Making Automation and Customization Live Happily Ever After
Leveraging Streamed Content for Online Video Success
Weeding Out My Crappiest Inventory
Facebook’s slow start to offering advertisers video ads is just another sign that the online world is not content with repurposed 15- and 30- second TV commercials. The social networking giant, which has the opportunity to disrupt the video ad marketplace, has recently delayed video advertising’s launch because it prefers creative specifically tailored to the platform. But to advertisers and agencies, who are hard-pressed to come up with compelling creative as it is, is the quest for more original video units – by Facebook and other properties -- more than they can handle? Or should those seeking digital video ad dollars learn to be satisfied – at least in the near-term – with rehashed advertising from offline channels?
- Noah Mallin , Strategic Advisor, VideoGenie
- Corey Gehrt , Strategy Director, Code and Theory
- Daphne Kwon , CEO, EXPO Communications
- Zvika Netter , CEO and Co-Founder, Innovid
- Maurice Riley , VP, Strategy Director, Publicis Kaplan Thaler
As the year wraps up, buyers are looking ahead to plan their programmatic strategies for 2014. With more publishers offering inventory on video exchanges, buyers need to learn about the inventory becoming available for the first time, as well as new inventory now available across devices and platforms. For example, big video producers like Machinima and Maker Studios are starting to develop their own apps and content networks outside of YouTube, so what do buyers need to know? How are emerging programmatic areas like mobile video and Connected TV evolving? What are some best practices for buying programmatic video in the coming year and some key identifiers for how to avoid fraud?
- Gavin O’Malley , Journalist, MediaPost
- Keith Gooberman , VP of Trading & Platform Operations, Varick Media Management
- Chris Klopp , Vice President of Enterprise Sales, Videohub
- Lucas Krump , Director, Platform Development, BrightRoll
- Troels Smit , VP of Demand Sales, LiveRail
Finding the Best Video Format for My Objectives
Can I Ignore Programmatic Video?