The most interesting marketing-related AI news I received this morning was an Accenture study showing a third of consumers n ...
The addition of the safe zones follows reports at last year's festival of incidents where festival-goers felt harassed. ...
Lam previously served at TBWA\Chiat\Day, 72andSunny and Wieden + Kennedy and worked on big campaigns for Levi's, Gatorade and "Ca ...
Massimo Fiori will work on the Haribo, Chicago Town and Yakult accounts. ...
The ad-marketing group has been on a mission to convince advertisers that investing in legitimate news content is essential ...
The agency's client work includes Mozilla, Uber and Stella Artois. ...
Cannes' anti-nudity rules are all about policing women's bodies, not men's, which has a sexist ring and is tone-deaf ...
The award is being given to individuals and organizations in recognition of their long-term contribution to providing creative people wi ...
This year Publicis Groupe is taking a more businesslike approach heading into the Cannes Lions festival, noting macro uncertainties a ...
TikTok is partnering again with Cannes Film Festival, inviting a handful of vetted platform creators to post exclusive footage, intervie ...
Her remit is everything from upstream brand positioning to downstream go-to-market planning. ...
The appointment builds on Leo's growth since its global launch in January. ...
The accolade is given to a person who has used their position to make a "significant and positive difference ...
The new creative will oversee Kraft Heinz, Progressive and Vital Farms. ...
The integration allows the agency to deliver larger campaign executions while strengthening Narrative's AI, experiential and tech elements. ...
His appointment is the latest in a series of new hires as the London-based agency network continues its expansion effor ...
Omnicom Media Group's Dan Clays presides over the 10-person Media Lions jury. ...
Jess Monsey is the agency's first Chief Opportunity Officer; Mike Davidson heads production. ...
Brand Storytelling anticipates shifts in audience behavior - from purchase-driven to story-driven. ...
He will continue to lead creative for Apple TV+, Mac, iPad and holiday campaigns through 2025. ...
The organization said that the annual accolade recognizes a country's consistent success at the Festival as well as "a country ...
The tech giant also won in 2019 and over the last three years has ranked as a top-three contender f ...
With a career spanning more than 40 years, Lubars has won more than 600 Lions. During his reign at t ...
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking ...
If approved, the merger would close in the fourth quarter. Still unclear is whether Ascential's ongoing sale of Hudson ...
Kaplan left PepsiCo last month after 17 years. ...
That's what the founders of Gut, Anselmo Ramos and Gaston Bigio told an audience at Cannes last week. A sing ...
WPP won 160 Lions including 6 Grand Prix, 27 Gold, 43 Silver and 83 Bronze. Omnicom ranked second in t ...
The agency also won the 2024 Cannes Lions Independent Agency of the Year. ...
For the campaign, Edelman identified that DP World could lead sustainable change in the global frozen food supply chain ...
The partnership spawned an exclusive collection of bags, sweaters, accessories and more that were inspired by Suna Fujita's ceramic creati ...
Sibling agency PHD was second ranked and Germany's Mediaplus was third. ...
But one executive complains about the live music on the beach during the events. ...
Young luxury buyers are less worried about privacy than other groups, company reports at Cannes. ...
I was a strong proponent of the data age, but now I wonder if it's necessary anymore. ...
At a Cannes Lions session on AI Thursday, PHD CEO Guy Marks reminded people of the "year of mobile," whi ...
The Social Influencer campaign, orchestrated by GForce Grey on behalf of ultimate fighting league RFC, was awarded a Gold L ...
The campaign, led by Ogilvy PR has been one of the most talked about campaigns of the year having start ...
The campaign, called "Handshake Hunt," was created by agency Gut Sao Paulo for Brazilian online commerce giant Mercado Libre, whi ...
Brands are urged to realize that "you don't know what you don't know." ...
As Gen Z came of age in social media, algorithms trained the demographics to give them what they wanted befo ...
CMOs in the B2B marketing space strongly believe what they do today will change in the near future, a Linked ...
New Yorker Writer and author Kyle Chayka, TV show creator Lucia Aniello and TBWA's Erin Riley and Jen Costello riff ...
This new organization will leverage specialist teams spanning advertising, strategy, marketing technology, content, design, media, commerce, and product innovation. ...
The Yahoo Creative platform, developed in partnership with Innervate, uses data from Yahoo's U.S. users to personalize ads. It integrat ...
Part of what sets this project apart is its open-source nature. Sol Cement made the tiles a copyright-free invention, encouragi ...
Grand Prix awards were also given in the entertainment sports (Xbox Games Pass) and music (Diageo) categories. ...
CMOs should get to know their CTOs, says General Mills executive Doug Martin. ...
Wedding invites created by girls (including one child bride) are "heart-touching reminders that childhood needs to be protected." ...
Basking in the glow of the Cannes Titanium shortlist, the delivery app expands its attention-getting campaign to include even mo ...
The health agency is making a big impression outside of its wheelhouse with awards in film, entertainment and other mainstre ...
The core of the campaign consisted of a series of children's audiobooks that integrated the sometimes-frightening sounds made by t ...
The company says the new production unit empowers clients to achieve unparalleled scale, speed, accuracy and creativity in their marketi ...
LOLA MullenLowe, Madrid was the agency for Magnum Ice Cream and BBDO Colenso worked with dog shelter Pedigree. ...
The plan builds on Havas' "Villages" org structure and includes a $430 million investment in data and tech, including A ...
New York Life is piloting the custom algorithm. R-Index (with "R" representing "reputation") draws from data sources not previously availab ...
Research finds that consumers want to hear about mental health topics from brands. ...
DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data w ...
The company announced plans Monday at Cannes Lions International Festival of Creativity to serve more ads within the conversations ...
The agency believes that marketers in many sectors will rethink their brand marketing as use of the medications become mo ...
The campaign is anchored by a humorous minidocumentaryabout the rise and decline of the barf bag-presumably because more people ta ...
TikTok has introduced new additions to its generative AI ad suite Symphony, including customizable digital avatars for in-app promotions a ...
Speaking from the Debussy Stage at the Palais, the bestselling author defined what a brand is, expounded on creativity a ...
The move allows brands to access Instacart's shopper data in an effort to take a larger share of the rapid ...
CANNES, France - A lot of celebrity brand marketers talk about authenticity, but the married couple team of John Lege ...
The new partnership will elevate both companies' offerings in immersive gaming experiences, the companies said. ...
CANNES, France -- ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparen ...
The number of brands submitting work is up 6% while there is a 31% spike in the number of med ...
"Paper Organs" shows how a Taiwan medical group helped break a Chinese taboo on organ donation. ...
The Lions organization cites the fact that device driven creativity has expanded into almost every channel and discipline as pa ...
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the dots for advertisers of the social news network ...
Highlights include a session with CEO John Wren and others about commerce and the evolving consumer landscape. Each day sessio ...
The session, hosted by WPP, will be held at the Lumiere Theater June 18. The holding company also has ...
What's changed at Cannes: "much less endorsement and celebration of the worst excesses of our industry: the extravagance, the yacht ...
The festival credits him with leading a multi-year transformation strategy that established Mattel as an "IP-driven, high-performing toy company." ...
With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it wi ...
Among the shortlisted campaigns is the CeraVe skincare effort featuring actor Michael Cera, Dove's "The Code" campaign and other effor ...
They'll be originating an episode of their well-known podcast New Heights from Stagwell's Sport Beach venue at the festival. Oth ...
With a career spanning more than 60 years in the industry, the 90-year-old Seguela has produced iconic work for bran ...
This year's honorees include Shannon Sharpe, Urban One Founders Cathy Hughes and Alfred C. Liggins III, McDonald's USA's Tariq Hass ...
Front Office Sports, a multi-platform media and news organization covering the business of sports, is hosting an event in partnersh ...
A one-off show car dedicated to the supermodel was unveiled with the glamorous backdrop of the red carpet at t ...
Unilever was last named Creative Marketer of the Year in 2010 and in the years since has amassed hundreds ...
Maria Ressa is the Co-Founder and CEO of Rappler, a digital news site leading the fight for press freedom ...
NFL quarterback Joe Barrow of the Cincinnati Bengals and World Champion skier and businesswoman Mikaela Shiffrin have joined the speak ...
Among those joining Media Lions President Prerna Mehrotra (Dentsu) are IPG Mediabrands' Eileen Kiernan, PHD's Mike Solomon, OMG's Elda Choucai ...
Called Lions Creators, it will take place June 18-20 and will include a mix of learning and networking sessions f ...
Cannes Festival attendees will be able test their skills at the sport. The Olympics version, called Sport Climbing, will ...
The report packages up case studies from some of last year's Lions winners along with advice like support "behavior chang ...
Last year's inaugural event featured 40 pro athletes and drew over 5,000 attendees and this year Stagwell is moving ...
The Lions, which will be held June 17-21 in Cannes, France, also announced that its awards are now open f ...
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating system, Omni, says Duncan Painter, who will serve ...
Omnicom has agreed to participate in the sale. Exactly how remains unclear, but there is speculation about a new holdi ...
The emergence of MediaLink as a potential bidder for the Lions is interesting, because until 2021 when it was so ...
According to a report by Bloomberg this morning, Ascential is reevaluating its plan to split the company up and sp ...
CFO Paul Harrison will leave the company at the end of the month. No replacement has been announced. ...
The TV shows of the summer season reviewed here ran the gamut from cops and firefighters to a teen w ...
Terms were not disclosed, but Contagious Communications has a staff of 40 and advises both advertisers and agencies on creativi ...
System 1 evaluated the Cannes Film Lions Grand Prix, Gold, Silver and Bronze winners from the U.S. and UK ...
In terms of sentiment, the conversations were mostly positive (57%), followed by neutral (25%) and negative (18%). ...
Sonic branding firm amp demonstrated a tool at Cannes that uses AI to help create identities for brands. "They c ...
Add advertising execs to the list of people responsible for the proliferation of AI-generated content, because in the end, they' ...
WPP's Mindshare was named Media Network of the year. Its wins included a Media Lion Grand Prix for its pa ...
Key areas where advertisers can take action are split into four different areas including supplier selection to optimizing creative a ...
Tuvalu's bid to become the first recognized digital nation was promoted in a campaign from Accenture Song agency The Monk ...
The arrival of "Cannes Confidential" on Monday and the conclusion of the Cannes Lions ad biz extravaganza on Friday ...
There were a number of panels at Cannes on how we could help the Ukraine people. Here's some of wh ...
Generative AI will "supercharge" the creative process, NVIDIA founder and CEO Jensen Huang told attendees at Cannes Lions this wee ...
The expansion of third-party ad-fraud protection technology to Facebook and Instagram Reels also ensures that ads are seen by re ...
The deals follow an announcement made earlier at the Ad Festival that the firm was using Microsoft to underpin n ...
I haven't experienced every one of the Mobile Lions shortlist, but one stands out for tapping into the current cultur ...
In a first for Google, the social-response team will use the reply tool built on AI to help generate repli ...
The campaign "emphasizes the transformative power mobility innovations can make in progressing humanity," says Hyundai's Angela Zepeda. ...