The four new group creative directors are all major award winners. ...
The acquisition expands Hines' capabilities as an entertainment marketing agency. ...
As part of the recognition, the 2026 Festival (June 22-26) will feature French creative showcases, celebratory events, dedicated stage tal ...
Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainme ...
Maybe the problem isn't that culture comes from the top, but that too often it stops there. What if cultu ...
Marcel Marcondes, global chief marketing officer, AB InBev Global, has been named the inaugural jury president for the Creative Bra ...
Developed in collaboration with experiential and creative agency DE-YAN, The "Luma Dream Brief" challenges creatives to use Luma AI's platfo ...
The Cannes Lions winner has led the Burger King account. ...
TikTok has announced the launch of two new ad solutions designed to help streaming platforms and entertainment advertisers engage use ...
The agency is making its creative team comprise at least half the agency. ...
The app monitors the heart rates of divers in real time, analyzing heartrate changes, and quickly detecting danger signals. ...
The unit has announced events this year for CES, Super Bowl LX, NBA All-Star Weekend, the previously announced Cannes Lio ...
PMG earned the award for its standout ability to innovate - a pillar of MediaPost's AOY criteria, along with indust ...
Stagwell has put on its own 'Sport Beach' event at the Lions festival since 2023 and will serve as 'headli ...
A holiday video card from healthcare marketing agency Real Chemistry explores a symbol of optimism in Japanese culture. ...
Global CEO Mark Green said Reina "levels up any piece of work she touches." ...
Anna Vogt has served as VML's CSO for the Europe, Middle East & Africa region for the last two yea ...
Food delivery, social commerce and artificial intelligence tools dominate the year's biggest gains in purchasing consideration, Morning Consult says. ...
Prior to his appointment, he held senior posts at OMD and Ogilvy. ...
The Lions organization has introduced the Creative Brand Lion and several subcategory Lions for Craft and Retail Media. ...
What does it really take to be creatively brave? For Kirstin Falk, Senior Advisor of Brand Strategy & Partnerships ...
The new rules follow Cannes Lions investigation into a Grand Prix winning campaign at this year's Festival of Creativity f ...
DM9 Withdrew Its Grand Prix Winning Entry for appliance maker Consul and submissions for two other campaigns following an investigati ...
Chief creative officer and co-president of the agency Icaro Doria stepped down from his post after the agency acknowledged proble ...
Once outliers, in-house agencies have become mainstream. Nearly every brand has an internal agency - 82% according to the 20 ...
Cannes should be a time for networking, absorbing interesting conversations at content sessions and celebrating work, not judging it. A ...
The Media Network of the Year award goes to Omnicom's OMD Worldwide. Mindshare was second followed by PHD Worldwide ...
The latest and third Grand Prix (Brand Experience and Activation) was awarded to 'Caption With Intention" at the Cannes Lio ...
The effort was created by AKQA for Museum For The United Nations-UN Live and Spotify, and introduced "Nature" as ...
S4 Capital Executive Chairman Martin Sorrell led a discussion at Cannes Thursday about advances in AI video creation and t ...
Creative Data, Direct, PR and other Lions were also awarded on Day 3 at the Cannes ad festival. ...
A survey the company did last year found that 1 in 3 women feel pressured to alter their appearance ...
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertisers build and optimize campaigns. Between 10% and 1 ...
"I can't wait for the Sonic episode, because we unlocked something that they have on the menu," "On Brand" ho ...
The Cannes Lions Creative Champion Of The Year discussed with Publicis CEO Arthur Sadoun how big ideas transformed the compa ...
The product represented the first major overhaul in film and TV captioning in 50 years. Winners were also announced ...
Collective knowledge from more than 22 billion posts and comments across human conversations on Reddit provides what the company cal ...
"Companies owe it to their employees - they owe it to the public - to let them know that th ...
Reckitt also announced that Serena Williams is named the company's first Entrepreneur-in-Residence and will play a key role in mentori ...
During the first awards ceremony at Cannes, awards were also bestowed for Health & Wellness and Audio & Radio. ...
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic and benchmark brand visibility to websites. The SEO to ...
In this pre-festival interview, Shelly Palmer sets the stage for what will be hyped -- or as the case m ...
"If marketers are not communicating with them and driving their business, they're going to lose out on $12 trillion ...
The award recognizes an individual who has made a significant impact on the creative communications industry and who stands o ...
The PMP includes Newsweek, The Washington Post, AP and others. The firm is unveiling new research at Cannes that reinforc ...
Amazon Live signals in Amazon Marketing Cloud has launched to give advertisers more information on impressions, views, and clicks in ...
It's not mascot Leo - it's a real lion, George, who's a sensation in wildlife circles. The company will a ...
Top brass at DDB hosted a screening at Tribeca's Fouquet's New York that showcased ads that flipped the script ...
The addition of the safe zones follows reports at last year's festival of incidents where festival-goers felt harassed. ...
The ad-marketing group has been on a mission to convince advertisers that investing in legitimate news content is essential ...
The award is being given to individuals and organizations in recognition of their long-term contribution to providing creative people wi ...
This year Publicis Groupe is taking a more businesslike approach heading into the Cannes Lions festival, noting macro uncertainties a ...
TikTok is partnering again with Cannes Film Festival, inviting a handful of vetted platform creators to post exclusive footage, intervie ...
The accolade is given to a person who has used their position to make a "significant and positive difference ...
Omnicom Media Group's Dan Clays presides over the 10-person Media Lions jury. ...
The organization said that the annual accolade recognizes a country's consistent success at the Festival as well as "a country ...
The tech giant also won in 2019 and over the last three years has ranked as a top-three contender f ...
With a career spanning more than 40 years, Lubars has won more than 600 Lions. During his reign at t ...
Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking ...
If approved, the merger would close in the fourth quarter. Still unclear is whether Ascential's ongoing sale of Hudson ...
Kaplan left PepsiCo last month after 17 years. ...
That's what the founders of Gut, Anselmo Ramos and Gaston Bigio told an audience at Cannes last week. A sing ...
WPP won 160 Lions including 6 Grand Prix, 27 Gold, 43 Silver and 83 Bronze. Omnicom ranked second in t ...
The agency also won the 2024 Cannes Lions Independent Agency of the Year. ...
For the campaign, Edelman identified that DP World could lead sustainable change in the global frozen food supply chain ...
The partnership spawned an exclusive collection of bags, sweaters, accessories and more that were inspired by Suna Fujita's ceramic creati ...
Sibling agency PHD was second ranked and Germany's Mediaplus was third. ...
But one executive complains about the live music on the beach during the events. ...
Young luxury buyers are less worried about privacy than other groups, company reports at Cannes. ...
I was a strong proponent of the data age, but now I wonder if it's necessary anymore. ...
At a Cannes Lions session on AI Thursday, PHD CEO Guy Marks reminded people of the "year of mobile," whi ...
The Social Influencer campaign, orchestrated by GForce Grey on behalf of ultimate fighting league RFC, was awarded a Gold L ...
The campaign, led by Ogilvy PR has been one of the most talked about campaigns of the year having start ...
The campaign, called "Handshake Hunt," was created by agency Gut Sao Paulo for Brazilian online commerce giant Mercado Libre, whi ...
Brands are urged to realize that "you don't know what you don't know." ...
As Gen Z came of age in social media, algorithms trained the demographics to give them what they wanted befo ...
CMOs in the B2B marketing space strongly believe what they do today will change in the near future, a Linked ...
New Yorker Writer and author Kyle Chayka, TV show creator Lucia Aniello and TBWA's Erin Riley and Jen Costello riff ...
This new organization will leverage specialist teams spanning advertising, strategy, marketing technology, content, design, media, commerce, and product innovation. ...
The Yahoo Creative platform, developed in partnership with Innervate, uses data from Yahoo's U.S. users to personalize ads. It integrat ...
Part of what sets this project apart is its open-source nature. Sol Cement made the tiles a copyright-free invention, encouragi ...
Grand Prix awards were also given in the entertainment sports (Xbox Games Pass) and music (Diageo) categories. ...
CMOs should get to know their CTOs, says General Mills executive Doug Martin. ...
Wedding invites created by girls (including one child bride) are "heart-touching reminders that childhood needs to be protected." ...
Basking in the glow of the Cannes Titanium shortlist, the delivery app expands its attention-getting campaign to include even mo ...
The health agency is making a big impression outside of its wheelhouse with awards in film, entertainment and other mainstre ...
The core of the campaign consisted of a series of children's audiobooks that integrated the sometimes-frightening sounds made by t ...
The company says the new production unit empowers clients to achieve unparalleled scale, speed, accuracy and creativity in their marketi ...
LOLA MullenLowe, Madrid was the agency for Magnum Ice Cream and BBDO Colenso worked with dog shelter Pedigree. ...
The plan builds on Havas' "Villages" org structure and includes a $430 million investment in data and tech, including A ...
New York Life is piloting the custom algorithm. R-Index (with "R" representing "reputation") draws from data sources not previously availab ...
Research finds that consumers want to hear about mental health topics from brands. ...
DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data w ...
The company announced plans Monday at Cannes Lions International Festival of Creativity to serve more ads within the conversations ...
The agency believes that marketers in many sectors will rethink their brand marketing as use of the medications become mo ...
The campaign is anchored by a humorous minidocumentaryabout the rise and decline of the barf bag-presumably because more people ta ...
TikTok has introduced new additions to its generative AI ad suite Symphony, including customizable digital avatars for in-app promotions a ...
Speaking from the Debussy Stage at the Palais, the bestselling author defined what a brand is, expounded on creativity a ...
The move allows brands to access Instacart's shopper data in an effort to take a larger share of the rapid ...
CANNES, France - A lot of celebrity brand marketers talk about authenticity, but the married couple team of John Lege ...
The new partnership will elevate both companies' offerings in immersive gaming experiences, the companies said. ...
CANNES, France -- ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparen ...
The number of brands submitting work is up 6% while there is a 31% spike in the number of med ...
"Paper Organs" shows how a Taiwan medical group helped break a Chinese taboo on organ donation. ...
The Lions organization cites the fact that device driven creativity has expanded into almost every channel and discipline as pa ...
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the dots for advertisers of the social news network ...
Highlights include a session with CEO John Wren and others about commerce and the evolving consumer landscape. Each day sessio ...
The session, hosted by WPP, will be held at the Lumiere Theater June 18. The holding company also has ...
What's changed at Cannes: "much less endorsement and celebration of the worst excesses of our industry: the extravagance, the yacht ...
The festival credits him with leading a multi-year transformation strategy that established Mattel as an "IP-driven, high-performing toy company." ...
With 72% of B2B marketers expecting budgets to increase this year, per a LinkedIn study, the company said it wi ...
Among the shortlisted campaigns is the CeraVe skincare effort featuring actor Michael Cera, Dove's "The Code" campaign and other effor ...
They'll be originating an episode of their well-known podcast New Heights from Stagwell's Sport Beach venue at the festival. Oth ...
With a career spanning more than 60 years in the industry, the 90-year-old Seguela has produced iconic work for bran ...
This year's honorees include Shannon Sharpe, Urban One Founders Cathy Hughes and Alfred C. Liggins III, McDonald's USA's Tariq Hass ...