The Cannes Lions International Festival of Creativity has named Apple the 2025 Creative Marketer of the Year, which is awarded to a marketer that the organization says has “amassed a body of iconic, Lion-winning work over a sustained period of time.”  

It’s the second time Apple has won the award—it also won in 2019.  

Last year Apple won Lions across eight disciplines including Brand Experience & Activation, Digital Craft, Entertainment, Film, Film Craft, Health & Wellness, Industry Craft and Media.  

Apple campaigns winning Lions last year included “Shot On iPhone,” “Fuzzy Feelings,” “The Underdogs: Swiped Mac,” and “Ted Lasso: Fake Team. Real Partners.”   

Over the last three years Apple has ranked as a top-three contender for Cannes Lions Brand Of The Year.  The company's longtime creative agency is Omnicom's TBWA\Media Arts Lab.

Tor Myhren, vice president-marketing communications at Apple will deliver a keynote during Cannes Lions and will collect the award on behalf of the company at the final awards show of the Festival on Friday 20 June.