• by Fern Siegel , June 21, 2024

Rethink, the 25-year-old independent creative agency, won the Grand Prix for Creative Effectiveness for "It Has To Be Heinz" campaign.

The agency also won the 2024 Cannes Lions Independent Network of the Year, Independent Agency of the Year, Strategic Agency of the Year, and Engagement Agency of the Year.

In all, the agency, based out of Vancouver, Toronto, Montreal and New York, earned 25 awards: 5 Golds, 8 Silvers, 12 Bronzes, 23 shortlists.

Awarded Cannes Lions work from Rethink includes the following campaigns:

• It Has To Be Heinz
• Coors Lights Out
• Heinz Ketchup & Seemingly Ranch
• Heinz Fraud
• Smack For Heinz
• UberEats Horror Codes
• Epidemic Sound Feel It. Find It.
• Molson See My Name
• Heinz A.I.

Aaron Starkman, Global CCO-Partner of Rethink, said: “In September, we set an ambitious goal for Cannes: Independent Network of the Year. Achieving this required detailed planning and involvement from every department at Rethink. This recognition stands as a testament to the hard work, creativity, and dedication of our entire team and we couldn't be prouder of what we accomplished together at Cannes."