Game Changing Creative: Titanium Short List Revealed


The Cannes Ad Festival is still about two weeks away but you can now get a glimpse at some of the most creatively inspired work from the past year as determined by the panel of jurists judging entrees for the Dan Wieden Titanium Lion, which unveiled the 20 shortlisted entries today. Some 200 hundred campaigns were entered this year. 

Among the shortlisted campaigns is the CeraVe skincare effort (culminating with a Super Bowl ad) featuring actor Michael Cera who actually invented the secret formula behind the brand’s flagship moisturizer product.  



Well, not really—it was dermatologists-- but the campaign had you wondering if that could possibly be true, given the name similarity.  

Dove’s “The Code” campaign also made the shortlist. The campaign debuted this spring and it puts a spotlight on the impact that AI potentially has on perceptions of beauty and self-esteem. It was timed to the 20th anniversary of Dove’s “Real Beauty” campaign.  

The Titanium Lion is awarded to recognize advertising campaigns that are innovative and groundbreaking. The award was created in 2003 to honor the career of advertising icon Dan Wieden who co-founded ad agency Wieden + Kennedy.

Other campaigns on the shortlist address extremism, tolerance, opioid addiction and more. See more about the shortlist entries here.  

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