WPP was named Creative Company Of The Year on the final day of the Cannes Lions festival today. Omnicom ranked second and Interpublic was third. 

The award, as well as the other “Of The Year” prizes issued at the end of the festival are based on a points system based on the cumulative number of Lions and short-listed entries that entities garner throughout the festival. A Grand Prix award is worth 10 points, a Gold Lion is worth 7 points. Silver, Bronze and shortlisted entries are worth 5, 3 and 1 point respectively.  

The Media Network of the Year 2025 award goes to Omnicom’s OMD Worldwide. Mindshare was second followed by PHD Worldwide in third. 

This year’s Agency Network Of The Year is Omnicom’s DDB Worldwide. WPP’s Ogilvy placed second and IPG’s FCB finished third. 

Independent Network of the Year honors went to Serviceplan Agenturgruppe, followed by runner-up Rethink and third-ranked Wieden+Kennedy.  
 
Agency of the Year was awarded to Publicis Conseil, Paris; the runner-up was Africa Creative DDB São Paulo followed by third-ranked FCB Chicago. 
 
The Independent Agency Of The Year was Serviceplan Munich, the runner-up was Rethink Toronto and third place went to Bear Meets Eagle On Fire, Sydney. 
 
The Palme d'Or, awarded to the best performing producton company went to Revolver, Australia. Iconoclast (U.S.) was second and Biscuit Filmworks (UK) was third. 
 
Creative Brand of the Year was French insurance company AXA, which won numerous awards for its campaign, called “AXA--Three Words,” (by Publicis Conseil Paris), which promoted the addition of the three words “and domestic violence” to an insurance policy in France to give women a way out of abusive relationships.   

Dove, which won numerous awards for new iterations of its long-running “Real Beauty” platform placed second and Vaseline was third, winning a bunch of trophies for its “Vaseline Verified” campaign (by Ogilvy Singapore), which used creators and company scientists to verify or debunk some of the viral hacks that the petroleum jelly has been used for.    

The Glass: The Lion for Change Grand Prix went to “Real Beauty: How A Soap Brand Created A Global Self-Esteem Movement,” by Ogilvy UK London.  
 
The Sustainable Development Goals Lions Grand Prix was awarded to ‘The Amazon Greenventory’, for Natura, by Africa Creative DDB, São Paulo. 

Two Film Lions Grand Prix were awarded this year including one to “Paris Paralympics 2024: Considering What?” for Channel 4 by Channel 4, London/4Creative, London. The second award went to “The Final Copy of Ilon Specht” for L'Oréal Paris, by McCann, Paris.  

AXA’s “Three Words” campaign also won the Dan Wieden Titanium Awards Grand Prix.  

The Grand Prix For Good was awarded to “The Best Place In The World To Have Herpes,” for the New Zealand Herpes Foundation by agency Motion Sickness Auckland, which earlier in the festival won The Lions Health and United Nations Grand Prix For Good Grand Prix.