Internet domain registry GoDaddy won the Creative B2B Lions Grand Prix award Wednesday night in Cannes for a campaign that featured actor Walton Goggins (White Lotus) and that promoted an AI-powered tool-GoDaddy Airo--to demonstrate how small businesses can establish and grow their online presence. 

Not only was it the company’s first Lion, it was also the first time it entered the Lions competition.  

In the humorous "B2B: Act Like You Know" campaign, Goggins uses the tool to open an eyewear business, “Goggins’ Googles.” 

The Creative Data Lion Grand Prix was awarded for a campaign titled “Efficient Way To Pay” for Consul Appliances by DM9 Sao Paulo. 

The campaign launched a new business model for the brand where low-income families try energy-efficient appliances and pay for them using the money saved on their utility bills. 

The Direct Lions Grand Prix was awarded for a campaign called “AXA--Three Words” for insurer AXA by Publicis Conseil Paris. 

The campaign promoted the addition of the three words “and domestic violence” to an insurance policy in France to give women a way out of abusive relationships.  

The PR Lions Grand Prix went to a campaign called “Lucky Yatra” for Indian Railways by FCB India Mumbai. The campaign promoted sales of train tickets that doubled as lottery tickets. 

The Social and Creator Lions Grand Prix went to “Vaseline Verified,” for Unilever by Ogilvy Singapore, which used creators and company scientists to verify or debunk some of the viral hacks that the petroleum jelly has been used for.  It also won the Health & Wellness Lions Grand Prix earlier in the Festival.

Pictured above is an image from GoDaddy's "B2B: Act Like You Know" campaign.