• by Ray Schultz , June 17, 2024

Hearst is providing discussions with industry leaders, lunches, morning runs along the prominent road le Croisette - led by Rick Pearson, senior editor of Runner’s World U.K. - and other events in its second year at Cannes. 

On Monday, Hearst’s global chief revenue officer, Lisa Ryan Howard, led a discussion titled, “What CMOS Need to Know About the Mental Health Crisis, which covered the Ad Council’s Mental Health initiative, a preview of a new study on how brands can communicate on this topic and Huntsman Mental Health Institutes “Love Your Mind” campaign. 

A survey of more than 4,000 consumers found that two thirds want to hear from brands about mental health and see it as a positive. The research, conducted by Hearst Magazines in partnership with the Ad Council Research Institute, will be released in full in July. 

Also participating in the discussion were Richard Dorment, editor-in-chief of Men’s Health U.S.; Ryan Linder, global chief marketing officer of Stagwell; Heidi Arthur, chief campaign development officer of The Ad Council; and Brandon Marshall, former NFL player and host of “I Am Athlete” podcast.   

Other guests this week include Yara Shahidi and her mom who will discuss their production company 7^th Sun Productions and their first venture into podasting with Sirius/XM, Peloton’s Leanne Hainsby and former NFL player and advocate for LGBTQ+ youth Carl Nassib.