Commentary
Cannes Convo: WPP's Read, X's Musk Will Discuss Innovation, AI
- by Richard Whitman , Columnist, June 11, 2024
WPP has recruited Elon Musk, founder of electric car maker Tesla,
rocket company SpaceX and recent acquirer of X (FKA Twitter) to speak at its Cannes Lions seminar (June 18, Lumiere Theater at the Palais des Festivals).
The session, titled ‘Exploring the New Frontiers of Innovation,’ will feature WPP CEO Mark Read in conversation with Musk. The interview will cover the power of technological innovation, how AI is reshaping creativity, business and society, and the future of X.
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The holding company also has a venue at the Festival—WPP Beach—where it is hosting a variety of panel sessions and other events throughout the week.
Speakers include:
F1 driver Lando Norris and McLaren Racing CEO Zak Brown
Fidji Simo, Ceo & Chair, Instacart,
Manolo Arroyo, Global CMO, The Coca-Cola Company
Deepak Chopra, MD Author & Founder of The Chopra Foundation
Meredith Kopit Levien, CEO, The New York Times
Tim Castree, VP, Global Marketing, Amazon
Esi Eggleston Bracey, Chief Growth and Marketing Officer, Unilever
The full lineup can be seen here.
Separately, WPP Chief Creative Officer Rob Reilly will be taping episodes of his podcast Screaming Creativity at the Spotify studio at Cannes.
