The U.S. Ad Market Tracker which decelerated to 2.4% in February -- the worst expansion since the la ...
Today's Top News
MediaDailyNewsGoogle Brings Channel Reporting To Performance Max
Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTube perform within Performance Max. Google also will add full search-term reporting and more detailed asset reporting that show advertisers all metrics for individual assets running in the campaign. ...
CBS is set to win the prime time race - up 2% vs. a year ago to 5. ...
The Advertiser Perceptions study also found a significant decline in organizations' actions or priorities to support quality ne ...
Blue Shield began notifying members this month about the data breach. ...
Google is urging a federal appeals court to reject the Republican National Committee's attempt to reinstate claims th ...
Mother's Day spending is edging up, but inflation-weary shoppers are spending less per person than they did t ...
The new "no social socials" campaign from Publicis' LePub is inspired by new research revealing the average adu ...
The campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelich, who realize they can get Direc ...
Dentsu Canada Appoints Elkouby Chief Creative Officer
The two-decade-plus industry veteran most recently served as Chief Creative Officer of VML. He has worked with bran ...
Chipotle Parlays Social Meme Into National Campaign
'YourPotle' taps into the real, organic fan passion for the brand. ...
Brand Revolution Acquires Brilliant To Strengthen Social Expertise
The acquisition affords Brand Revolution more creative tools to craft campaigns. ...
Taboola's Samsung Partnership Expands To More Devices Globally
The multiyear agreement brings Taboola's News technology to more Samsung mobile devices and news channels worldwide. ...
Madhive Places AI 'Intelligence Layer' Across Media Process
Madhive, a unified operating system for local media, announced Wednesday the launch of its first "enterprise intelligence laye ...
'New York' Magazine Publishes Newsletter On Substack
"New York" is the first Vox Media title to launch a product on Substack, a report states. ...
'Mr.' Magazine Promotes Charles Garone As Publisher
Garone previously served as associate publisher following a long tenure at ENK. ...
Kelly Conniff Named Head Of Creative For Time Studios
Conniff will be tasked with developing TV, video and audio initiatives. ...
Nike's Marathon Ad Misfires: 'Made Light Of The Holocaust'
The company apologizes for the "Never Again" London billboard after facing social media backlash. ...
Untruths? Tariffs? For Pfizer CEO, Nothing Trumps National Security
Problematic for national security: "Imagine if in the next pandemic, the medicines that will help will not ...
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Find Out More »OPINION
The launch of its stand-alone AI app, which includes a Discover feed and a place to share and explore how others use AI, positions Meta Platforms alongside many others that have made the move. ...
The biggest innovation requirement is an environment fostering divergent thinking and providing a safe space for experimentation. ...
Every year, many question whether the mid-May upfront presentations are still necessary or relevant. ...
