MADAutomaker JLR Selects WPP For Global Marketing Communications
The selection is subject to final contract negotiations. The firm spent $475 million on media this year according to COMvergence. ...
By Steve McClellan
NORAD and Google have independently integrated generative AI on their respective Santa trackers to enhance images and experienc ...
By Laurie Sullivan
The deal includes 'The Official Business Consulting Partner' naming rights, as well as activations at the Garden, t ...
By Joe Mandese
Big finding from ad agency Leo's report: 45% of Americans say they "don't feel like very many peop ...
By Steve McClellan
Texas can't enforce the App Store Accountability Act, which would have required app stores like Google and App ...
By Wendy Davis
Longer search times mean fewer viewing sessions and reduced ad impressions for ad-supported and FAST services. ...
By Robert Williams
In a new order issued Monday, the FTC said its prior decision was not consistent with President Dona ...
By Wendy Davis
The New York Health Information Privacy Act would have required app developers to obtain consumers' opt-in consent befo ...
By Wendy Davis
WPP will lead creative and production for all brands except Neutrogena. Omnicom and IPG were incumbents on bo ...
By Steve McClellan