Television News DailyVAB Pushes Broader Guarantees Based On Households, Persons 2+
The VAB recommends new guarantees should go into effect immediately for current, near-term scatter-market deals and next summer's upfront - and that brands and TV networks agree to audience guarantees
based either on households or persons two years of age and older and dropping specific demographic-age guarantees such as 18-49 and 25-54. ...
By Wayne Friedman
PMG earned the award for its standout ability to innovate - a pillar of MediaPost's AOY criteria, alo ...
By Steve McClellan
The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennif ...
By Steve McClellan
The companies declined to disclose terms of the deal, but said it is an "end-to-end" integration that wi ...
By Joe Mandese
IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digit ...
By Laurie Sullivan
Amazon brought Alexa+ to the web in an effort to bypass the need for a physical smart speak ...
By Laurie Sullivan
Analyzing authentic conversations made possible through AI is a major theme at CES this year, giving platforms li ...
By Laurie Sullivan
The agents in the new hub offer volumes of historical WPP data focused on branding, strategy, creative, behavior ...
By Steve McClellan
Developed by Code And Theory, the company says it is the first to market with a fully agent ...
By Steve McClellan