MediaDailyNewsPubMatic Must Face Suit Over Online Profiling
"Plaintiffs have adequately pled a 'highly offensive' intrusion of privacy that invades a reasonable internet user's expectation of privacy," U.S. District Judge Susan Illston ruled. ...
By Wendy Davis
Backed by research finding half of demand-side execs already are scaling AI in their advanced audience measurement, t ...
By Joe Mandese
When UpScrolled hit the top slot on the Apple app store's free apps list Thursday, its founder post ...
By Colin Kirkland
The new campaign will bring "Stories of US" to life throughout the year. ...
By Sarah Mahoney
The IAB announced that NBCU's Alison Levin has been appointed chair of the IAB Board of Directors f ...
By Laurie Sullivan
Senators Mark Warner and Tim Kaine are demanding answers about DHS's moves regarding "surveillance technology" -- including ICE ...
By Wendy Davis
The initiative, spearheaded by Omnicom, provides ad industry visibility into the largely "black box" nature of ad aucti ...
By Joe Mandese
Prediction-market ads have not been allowed on NFL broadcasts all season. These platforms are added to the li ...
By Wayne Friedman
In what was a volatile year of ups and downs, 2025 ended flat in December, according to just-refresh ...
By Joe Mandese