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MediaDailyNewsGoogle Rejects EU Ad-Tech Breakup Demand

Google responded Friday to the European Commission's decision that its ad-tech business breached antitrust rules - rejecting a ruling to break up its business, which could prompt the EU to force a divestiture if not satisfied with Google's remedies. ...

What Marketers Can Learn From Backlash To Coke AI Ads
"Even sophisticated AI animations can appear cold or impersonal if they overshadow the story," said Top Marketing Agen ...
Targeting Flame Of Hunger: Firehouse Subs' Extinguisher Sprays Gravy
In a limited-edition promo, QSR is selling mini-extinguishers to benefit public safety nonprofit. ...
Natural Light Beer Celebrates Garage Culture
"The garage isn't just where they grab a cold beer, it's the perfect escape from the holiday chaos ...
Verizon Asks SCOTUS To.Review Privacy Fine
The FCC violated Verizon's right to a jury trial by imposing a $47 million fine over alleged priva ...
'A Place For Mom' Pivots Marketing Approach From Reactive To Proactive
The senior care referral service now aims "to connect with families before they're in crisis," says CEO. ...
Actress Megan Stalter Stars As 'Vacation Coach' In IHG Hotels Ads
The comedic actress encourages travelers to just "book it already" in a campaign tied to promotional travel packa ...
Tropical Smoothie Cafe Awards Fallon Creative AOR
The agency's remit is to turn Tropical Smoothie Cafe into a household name. ...
BBH USA Adds To Creative Ranks
The new additions reflect the agency's winning seven major pitches. ...
E.L.F. Beauty Promotes Kindness In Social-First Push
Day One Agency hopes to shift social algorithms in favor of positivity. ...
Honda 'Deepens Support' Of USA Hockey Ahead Of Olympics
Automaker will provide vehicles and support major USA Hockey events such as player development camps. ...

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