MediaCom Wins $50 Million BRP Account

BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. The selection came after a review. The incumbent was Geometry, which like MediaCom is part of WPP. Sources said Geometry did not participate in the review. ...


Barbara Lippert: Madblog
Dumb & Dumber: The Sad, Pandering State Of The Bud Light Campaign

Each sports a a different shade of blue, to conjure up a would-be Presidential uniform. And their goal is to electrify the nation as they stump around the country on the campaign trail. I refer, of ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

J. Max Robins: TV Everywhere
All The News That's Fit to Print -- On Video

"The future of media is visual," Mark Thompson said recently. The New York Times CEO was presenting the blue-chip news organization's slate of video series at the NewFronts at the time, obviously banking that ramping up ...

Gun Crazy: America Loves Its Firearms, And So Does TV

TV bristles with firearms -- just like the society in America that you can rely upon it to reflect. America, like TV, is armed to the teeth. ...

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