Nielsen Unveils 'National' Out-Of-Home TV Service Based On 44 Markets

Weeks after unveiling a plan to introduce out-of-home measurement of television viewing in local TV markets, Nielsen today announced a plan to also introduce a "national" out-of-home TV measurement service, but it didn't indicate whether and how it would actually be nationally representative. Nielsen originally announced that it would begin measuring out-of-home viewing of TV as part of a plan to roll out so-called ...


HBO Now May Not Survive AT&T-Time Warner Merger, Lawmaker Warns

AT&T's planned merger with Time Warner "would create a mega media conglomerate with both the incentive and ability to use its platform to harm consumers and competitors alike," Sen. Al Franken warns regulators. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
AT&T Marketing Practices Part II: Zeroing In

If you are one of the handful of Americans who still watches commercials, you know that AT&T already offers subscribers of its recently acquired DirecTV subsidiary free streaming on its wireless network. You can watch a ...

The Politicalization Of Television

There was a time when television was a unifying force in this country -- when nightly news anchors were respected figures of authority, and you could use the boob tube as an instrument of escapism, not ...

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