Digital Tops Media Supply Chain, In Alphabetical Order: Google Now 12% Of All Ad Spend

Pure-play digital media companies ranked among the top 30 largest media suppliers in the world, but the list continues to be dominated by media companies that were founded on the basis of non-digital media. That's the finding of an analysis released this morning by Publicis' Zenith unit, ranking the volume of Madison Avenue's biggest supply-chain players. Google parent Alphabet continues to dominate the list ...


Online Spin
Cross Screen, Forked Tongue

The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." A "single view of the consumer" works, too. Of course, once you ...

Events & Awards

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Real-Time Daily
As FBX Goes Dark, Future of Programmatic Is Bright

Facebook's move to shutter FBX should be a surprise to no one, and will have a limited short-term impact on the average marketer. Longer term, however, there are some interesting questions. ...

London Blog
Nobody Will Miss Mobile Display -- Brands, Are You Prepared?

As Three offers ad blocking for a trial week, next month marketers must get ready to complement display with video, social and native to reach mobile prospects. ...

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