The New Rules of Connected Engagement
Every object is a potential point of contact with your consumer. Every moment and place an opportunity for your brand to enhance customer experiences and be part of everyday lives. Sensors of all types are being deployed by the billions. Smart and Internet-connected devices are being installed in consumer homes. More than 100 million smartwatches and fitness trackers roam the market on peoples’ wrists. Marketing to consumers who interact with devices by voice and who can be targeted to within inches requires new forms of interactions and messaging. But engagement, relevance and making meaningful experiences in people’s everyday lives are the table stakes for any brand wanting to be part of these countelss touchpoints.
Attendees will learn key insights on:
- Reaching consumers in connected cars
- What is “engagement” in a world of connected things?
- Marketing through voice assistants
- Consumer robots and smart store in retail
- Conversational marketing and the voice interface
- Innovative IoT marketing messaging
IoT for brands is not about the tech but about new rules of engagement, being relevant, additive in the moment and through an endless range of new interactions. At MediaPost’s second annual IoT Marketing Forum, we delve into the emerging methods of IoT-driven engagement in a world of people and product tracking, data collection and Internet-connected capabilities that always work, until they don’t.
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
Conference Content Programmer
What leading marketers, agency execs and digital practitioners are saying about this event series:
"The content at MediaPost's IoT event was excellent. Packed with a lot of useful information."
Alice Rogers, VP, Operations Excellence, AMC Theaters
"If you are looking to hear from industry leaders then OMMA is the best event to do so. The companies who gave the Main Stage Sponsor Presentations presented compelling client case studies that made it difficult to want to leave your seat."
Matt Blasco, Managing Director of Analytics, Havas Worldwide
"The IoT conference from MediaPost was a well-organized event. Intelligent SMEs as panel members, and great day of content all around. Great event!"!"
Jesse Wolfersberger, Director, Consumer Insights, GroupM Next
"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Gary Milner, Director, Global Digital Marketing, Lenovo
“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none.”
Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
"I love the way dialog develops throughout the day at the OMMA events! The keynotes and sessions were all interesting. Great events!" JJ Beh, Mortgage Strategy & Planning Lead, ING Direct USA
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com
"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri Lukasik, Marketing Manager, Disney Store
“These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian Schafer, Founder & CEO, Deep Focus