Jim Robinson
Verizon Wireless Associate Director Mobile CommerceJim Robinson is a long time wireless veteran, and has been in the online space specializing in e-commerce for over 12 years. Jim is responsible for the mobile and tablet commerce strategies at Verizon Wireless. His team developed and implemented the initial foray for the brand into the mobile shopping space with m.verizonwireless.com, used by Google during AdWeek as an example of “how to best optimize a mobile shopping experience”. He is certified by a number of organizations in usability and funnel optimization.
Meet Jim at:
The Friction-Free Mobile Shopping Experience
Date/Time: 10:45 AM
Sometimes it’s the little things that count, and mobile commerce is no exception. How does a business remove tiny speed bumps in the course of mobile transactions to create more of a friction-free experience? Using location technologies to create relevant value and eliminating some of the redundant steps in making online mobile purchases can streamline the purchase path. This panel explores how to remove some of the friction in mobile commerce and some of the best designs for it, along with the inherent ROI.
