As Chief Revenue Officer for Betsperts Media & Technology Group, Justin Geiger has played a pivotal role in driving the company's revenue growth and establishing a formidable commercial department since joining over a year ago. With a rich background in sales and strategic partnership management, including a notable tenure as VP of the commercial team at Spotlight Sports Group, he has been instrumental in developing go-to-market strategies and forging strategic partnerships that bridge the divide between traditional sports media and the explosive growth of the sports betting industry. Justin is passionate about creating lasting relationships and mentoring sales professionals. Justin received his BA in Psychology from the University of Virginia and his MBA from Georgetown University.
Meet Justin at:
Out and about: Targeting Mobile Consumers on The Move
Date/Time: 9:30 AM
Mobile shopping today is continuous and much of it starts at home, both on tablets and smartphones. The act starts with mobile research, which is never-ending, with the consumer tapping in and out of mobile throughout the day, whether at home, the office or anywhere in between. Location-based marketing has gotten more sophisticated with better targeting technologies to market to the right buyer in the right place at the right time. What elements can make it work? When the consumer is on the move, they are no longer detached from the purchase process and they can be reached almost anywhere. Do customers really want this?
