Nicole Skogg
SpyderLynk CEO/FounderNicole Skogg is the CEO of SpyderLynk (www.spyderlynk.com) and a mobile marketing evangelist. She founded SpyderLynk in 2006 with the vision of leveraging brand logos and camera phones to bring the interactivity of the Internet to traditional media. SpyderLynk, through its groundbreaking SnapTagTM technology, gives brands the ability use any mass marketing materials to activate a mobile dialog with consumers via an interactive brand logo. Ms. Skogg was recently named one of Mobile Marketer’s “Mobile Women to Watch in 2011”.
Meet Nicole at:
NearBuy Marketing Triggers; Scan It, Snap It, Check In
Date/Time: 10:45 AM
QR codes have been popping up everywhere, in magazines, on packaging and in stores, many now involving a one-tap purchase. It’s not about the trigger but about the engagement that it leads to. What are the best ways for sellers to engage via the scan or snap? What are the best uses for QR codes, SMS and MMS to engage for commerce? Can consumer decisions be swayed and what are the upselling opportunities? What insights can be gleaned by analyzing the data from these scanning and SMS activities? And what would cause barcode scanning to reach critical mass?
