Donna Pahel

Giant Eagle Director, Digital CRM

Donna Pahel is a Director, Digital CRM, leading digital customer relationship marketing for multi-format retailer, Giant Eagle, Inc. Donna has more than 17 years of B2C and B2B marketing experience across multiple industries including retail and manufacturing with both client-side and agency-side perspective. She recently received honors as one of Progressive Grocer's 2012 Top Women in Grocery – Rising Stars. Prior to joining Giant Eagle, Pahel developed and led digital and traditional marketing and communications programs for global manufacturer, PPG Industries. Her educational and professional experience encompasses marketing, technology and design.

Meet Donna at:

The Friction-Free Mobile Shopping Experience
Date/Time: 10:45 AM Sometimes it’s the little things that count, and mobile commerce is no exception. How does a business remove tiny speed bumps in the course of mobile transactions to create more of a friction-free experience? Using location technologies to create relevant value and eliminating some of the redundant steps in making online mobile purchases can streamline the purchase path. This panel explores how to remove some of the friction in mobile commerce and some of the best designs for it, along with the inherent ROI.

← Back to speaker list