Michael FoschettiHavas Discovery Managing Director
A recognized leader in digital and emerging media, Michael has nearly 20 years of experience leading teams in global marketing agencies, consulting companies, and brand marketing organizations. He has spearheaded direct and digital marketing strategies for top brands including Sirius XM, Verizon, Time Warner Cable, Coca-Cola, UnitedHealth Group, TIAA-CREF, Wachovia, T-Mobile, American Express, Hyatt, BJ's Wholesale Club and Disney. After a series of smaller rapid growth agencies and helping to launch XM Radio, Michael's held senior roles at top digital shops including Omnicom's RAPP and Moxie, a part of Publicis Groupe. He is currently steering a consortium of digital experts in developing new revenue models within the rapidly changing landscape of consumer experiences and agency service models.
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All Mobile Is Local: Best Practices in Last-Mile Marketing
Date/Time: January 28, 10:15 AM Location and proximity to purchase have been the long-promised strengths of mobile marketing, and it turns out that more is going on at the neighborhood level on devices than the press usually covers. Geo-conquesting, couponing, geo-fenced and targeted display, and (especially) search have already become commonplace for local agencies and their clients. Who is doing what, and what scale, efficiency and results are we seeing in that last mile of marketing?