Michael Foschetti

Havas Discovery Managing Director

A recognized leader in digital and emerging media, Michael has nearly 20 years of experience leading teams in global marketing agencies, consulting companies, and brand marketing organizations. He has spearheaded direct and digital marketing strategies for top brands including Sirius XM, Verizon, Time Warner Cable, Coca-Cola, UnitedHealth Group, TIAA-CREF, Wachovia, T-Mobile, American Express, Hyatt, BJ's Wholesale Club and Disney. After a series of smaller rapid growth agencies and helping to launch XM Radio, Michael's held senior roles at top digital shops including Omnicom's RAPP and Moxie, a part of Publicis Groupe. He is currently steering a consortium of digital experts in developing new revenue models within the rapidly changing landscape of consumer experiences and agency service models.

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Panel: Media Spend And The Modern Mobile Shopper: Are We Targeting Moments Yet?
Date/Time: August 19, 9:30 AM
We know that mobility has disrupted retail experiences, exploded the path to purchase and turned the shopping journey into a dizzying multi-screen tango. But how are mobile media planners combining available targeting capabilities, mobile ad platforms and media to drive shoppers to stores and sites? We focus here on pure mobile advertising and ask how and where it has impact at retail? How, where and when can mobile ads move the sales needle? Is this really a job for diminutive banners or richer bigger media? How much can search advertising do when mobile users are investing so much more time in apps? Is geo-targeting, even on programmatic platforms, really capturing and influencing people at moments of decision? Can mobile advertising really sell the goods?

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