Keynotes

Amir Weiss VP, Digital, Metlife 11:30 AM Oct. 1, 2012 Keynote Case Study: From Segmentation to Attribution: MetLife Builds Next-Gen Display Machine

John Lee SVP, Client Advisory Group, Merkle 11:30 AM Oct. 1, 2012 Keynote Case Study: From Segmentation to Attribution: MetLife Builds Next-Gen Display Machine

Digital and relationship marketing advisor to clients across industries with specialization in financial services, insurance, and healthcare. 16 years in consulting and agency services delivering CRM infrastructure, analytics, and program strategy for clients including GEICO, MetLife, Aetna, and American Express. Areas of expertise include marketing strategy, CRM technology, digital media, and channel optimization.

John has been a part of Merkle's executive leadership team since 2008 and currently leads the Insurance, Wealth Management, and Life Sciences vertical practices. Prior to Merkle, he held leadership roles with Liberty Mutual Insurance, CapGemini, Razorfish, and Rapp Collins.