As chief global revenue officer for The Weather Company, Curt Hecht is responsible for the overall strategic definition and management of the company's international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for Weather's category-leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. Hecht joined Weather after 20 years with Publicis Groupe, most recently as CEO of the VivaKi Nerve Center in Paris, where he had been focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts. Hecht acted as Publicis Groupe's primary liaison to companies such as Facebook, Google, Microsoft and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. The VivaKi Nerve Center created Audience on Demand (AOD) and The Pool, and Hecht played a critical role in the acquisition of both Performics and Razorfish. Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. Hecht is the former Chairman of the AAAAs advanced video committee, current member of the IAB industry board, Ad:Tech advisory board, Adap.tv board, Strava strategic advisory board, and an advisory board member for Ad China. The Weather Company is an affiliate member of the Online Publishers Association (OPA).
I’ll never forget my first encounter with the Spyglass browser in 1995 — it was love at first sight. At the time, I was a business neophyte, but I knew with great certainty that it would create expansive opportunities. What energizes me now is that a whole new set of disruptive technologies are creating new opportunities for the businesses that are willing to embrace them. As the Global CEO of Razorfish, my job is to create an environment where the best ideas can rise from our passionate and talented teams. I have always believed that the whole is greater than the sum of its parts, and that the best ideas can rise from the creative tension generated by bringing together many varied points of view. It’s part art and part science — and this thinking has been embedded into our DNA from day one. Prior to becoming CEO, I was President of the agency’s East region, where I was fortunate to work with incredible brands including Mercedes-Benz USA, UNIQLO, Unilever’s Axe, Citibank, Starwood, T. Rowe Price and Ford Motor Company — brands that have all embraced winning through digital. I was responsible for driving Brand. New. Thinking.™ throughout the organization, as well as overseeing our Mobile and Social practices, both of which saw more than 35 percent growth year over year. Throughout more than 20 years in the industry, my true passion — building an organization that thrives on giving our clients a competitive advantage by embracing digital — has remained constant. This is what makes a difference to our clients and their bottom lines, and helps businesses connect with their customers like never before. And to think, it all started with a browser.