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Thursday, October 1

8:00 AM
8:00 AM
8:15 AM
8:45 AM
9:00 AM

This is not your father’s desktop. Programmatic technology and buying methods seemed tailor made to handle the inventory volumes and complexity of the mobile channel. But are marketers really making use of the targeting opportunities mobility makes possible? When do place, day parts, localized creative, or app behaviors, among other data points, really pay off for media buyers? Mobile marketing mavens talk out of real world cases to share how they have found the ROI by leveraging the unique targeting capabilities of mobile devices.


Jeanniey Mullen , VP of Marketing , NOOK by Barnes and Noble
Krista Lang , EVP, Executive Media Director , 22squared
10:00 AM
10:30 AM
10:45 AM
As media buying moves from desktop to mobile and both screens often work in the night light of prime time TV, connecting mobile IDs is the new holy grail. But it is an issue. Evolving device advertiser tags in apps, deterministic vs. probabilistic IDs, multiple browser tags, and the problem of matching them to desktop cookies make all of this a challenge. We ask the buyers and planners themselves what is working for them. 
11:30 AM
11:45 AM

Sorry, but the standard exchange based mobile banners are eyesores. They either miniaturize desktop banners and fit the target mobile screen poorly, or they break the user experience and site design. Are richer and better ad creative ever coming to mobile programmatic? Is a better in-feed experience via native part of the answer? Or should mobile media and advertisers be rethinking ad experiences altogether for this screen?   


Sean Black , North America Media Services Lead , SapientNitro
James Connelly , CEO and Co-founder , Fetch
Travis Johnson , Global President , Ansible
12:15 PM
12:45 PM