May 19, 2014The Altman Building, IW Headquarters

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At OMMA Native we will put this advertising craze into larger contexts. How does it fit within the media buyer and planner’s larger mix? How does content marketing play a new role in brand strategy? And how are all of these forces perhaps changing the role of media as we know it and changing, for good or ill, brand, agency and publisher relationships with one another and the consumer?

It is time to interrogate the “natives.”

OMMA Native Will Answer the Following Questions:

  • What is native advertising anyway? Is it scalable, measurable and does it work?
  • What role does the traditional agency plays when all brands are publishers?
  • What does media planning look like in the native world?
  • How are agencies and brands are setting up "newsrooms" to become conversationalists?
  • What does marketing look and feel like for publishers?
Conference Content Programmer

Steve Smith, Editorial Director, MediaPost

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Trip Foster
Director, Business Development
Zenovia Digital Exchange


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Nick Hulse
CRO
Rubicon Project


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Tony Jarvis
Research Architect
Olympic Media Consultancy