Mike Moran

Converseon Chief Strategist

Author of the acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc. (now in its second edition), Mike Moran holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing, is a Visiting Lecturer at the University of Virginia's Darden School of Business, and is an instructor for Rutgers, the University of California at Irvine, and Fairleigh Dickinson.

Mike is a regular columnist for Search Engine Guide and the founder of the Biznology blog and newsletter. Mike frequently keynotes conferences on digital marketing for marketers, public relations specialists, market researchers, and technologists, and holds training workshops for public events and corporate clients in social media and search marketing. Mike serves as Chief Strategist for Converseon, a leading digital media marketing agency.

Meet Mike at:

Panel: Digital Content Marketing: Rookie Mistakes
Date/Time: 4:15 PM

Digital response marketers are increasingly using content to drive leads and sales.  Unlike other media channels, digital content marketing poses unique implementation and scaling challenges. Our panel will explore pitfalls found at each stage of deployment for both agencies and end-customers.

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