Rebecca Madigan
Performance Marketing Association Executive DirectorRebecca Madigan is executive director of the Performance Marketing Association. Since leading the formation of the PMA in 2008, Rebecca has built the PMA to be the only trade association representing performance marketing. The PMA has committed to connect, inform and advocate on behalf of this growing industry, most recently spearheading the fight against the ‘affiliate nexus tax’, legislation being proposed in several states, and which is detrimental to affiliate marketers.
Meet Rebecca at:
Accountability & ROI: Guaranteeing Results
Date/Time: 4:15 PM
This panel will outline how marketers reach that holy grail for clients: guaranteeing their results. Industry leaders discuss how marketers can utilize performance marketing to deliver actionable and quantifiable results, while maintaining brand integrity and ensuring compliance in an increasingly litigious online environment.
