Kevin Joyce
Performics Director, Affiliate & Feeds ManagementKevin Joyce is Director of Affiliate & Feeds Management at Performics where he is responsible for developing and executing on their US. and global affiliate strategies. Kevin's team provides both strategic guidance and tactical program management across all of the major affiliate networks and facilitates relationships with cutting-edge, performance based partners that fall beyond traditional affiliate-publisher definitions. A true industry veteran with more than 14 years of online marketing experience, Kevin spent more than seven years at Commission Junction where he launched their Chicago office, managed the eBay affiliate program, and oversaw advertiser and publisher account teams responsible for managing top-tier clients including Dell, FTD, Sears Canada, Walgreens and Upromise. Prior to Commission Junction, Kevin held positions at Microsoft and SmarterKids.com.
Meet Kevin at:
Promotional Convergence
Date/Time: 5:00 PM
Consumers can be reached closer to their buying decisions than ever before. Innovations in promotional marketing, including real-time coupons redeemable directly through a credit card purchase, and mobile/location based marketing are changing the game. It's all about reducing redemption friction, reaching consumers where they are and where they are most likely to act.
