Jason WadlerLeapfrog Online Chief Strategy Officer
Jason Wadler is Executive Vice President of Leapfrog Online, having joined the company in 2000. Jason delivers leadership, strategy and innovative ideas to the organization, leading the company's marketing and business development efforts. Prior to his current responsibilities, Jason created and led Leapfrog Online's Media/Distribution, Research & Analytics and Project Management teams.
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Customer Acquisition and Relationship-Building In A Mobile Age
Date/Time: 11:30 AM Expanding your prospect funnel means expanding your prospect sources. While many marketers view tablets and PDA's as an ideal e-commerce engine, others have begun to recognize the power of the mobile format to build databases and nurture prospect relationships. This talk will give you perspective on the trends in mobile acquisition and show you current success stories.