Jennifer Talbott

Van Leer & Talbott Collective President

Throughout her 15 years in the fashion industry, Jennifer Talbott has solidified her position as a key player, known for fostering new talent and redeveloping and evolving established brands.  Today, she and her partner, Kat Van Leer, are introducing their new company, where they will focus on elevating the brand identities and shaping the narratives of their fashion, art and hospitality clients.

Jennifer launched her career as the Locations Manager for the first two seasons of Sex & the City where she selected many of the show’s trademark locations, setting the distinct tone for the series.  From there she went on to become the PR Director for Diane von Furstenberg, where she successfully re-launched and re-branded the company in 2001 by working side-by-side with Diane to tell a new story to a new generation.

Meet Jennifer at:

What Response Marketers Can Learn From The Fashion Business
Date/Time: 5:00 PM
We’ll explore how fashion has evolved from a resistant industry, fearfully protecting its mystique, to a full embrace of building customer response and sales through social. From the power of bloggers to new e-commerce platforms, fashion has involved the consumer in many innovative ways. Response marketers will see how to apply learning from the delicate balancing act between illusion and transparency.

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