Elaine ChangTibi GM/VP Marketing
Elaine has an extensive background in both the media and fashion industries, with strong emphasis on online content, services and commerce. Currently, Elaine is GM of Tibi, a young designer RTW womenswear line based in New York. In this role, Elaine is responsible for all marketing, branding, online, and overall strategy. Prior to Tibi, Elaine has held senior operational roles at MTV Networks, Wenner Media (publisher of Rolling Stone and other lifestyle titles) and Gilt Groupe, focused on launching new business segments, brand building, and digital expansion. Elaine received a MBA from the Harvard Business School and a BA in political science from the University of Chicago.
Meet Elaine at:
What Response Marketers Can Learn From The Fashion Business
Date/Time: October 01, 5:00 PM We’ll explore how fashion has evolved from a resistant industry, fearfully protecting its mystique, to a full embrace of building customer response and sales through social. From the power of bloggers to new e-commerce platforms, fashion has involved the consumer in many innovative ways. Response marketers will see how to apply learning from the delicate balancing act between illusion and transparency.