Sal Candela leads the Mobile practice at PHD in the U.S. and is charged with infusing mobility into all agency initiatives. By forging strategic partnerships with leading mobile companies, identifying innovative start-ups, testing new technologies, and educating clients and colleagues on the importance mobility, PHD has developed a successful formula of integrating mobile into the agency structure. Through their philosophy of embedding mobile specialists directly into strategy teams, mobile is now often sitting at the center of the overall strategy and has empowered teams to think about mobility throughout the planning process.
