Sarah AmitayMobext/Havas VP, Mobile Marking Director
Sarah Amitay is the Vice President, Director of Mobile Marketing for Mobext, the mobile marketing division of Havas Digital. Sarah works with Fortune 500 clients across the Automotive, Retail, QSR, and Travel industries developing and deploying mobile marketing campaigns.
Prior to joining the Mobext team, Sarah has worked as a senior digital account strategist for a number of agencies in the Boston area over the last 10 years including Digitas, Arnold Worldwide, and Hill Holliday. In these roles she was responsible for establishing digital strategy and managing the go to market process for her clients, including General Motors, OnStar, RadioShack, Babies R Us, and Liberty Mutual Insurance.
In 2005, Sarah joined MobileLime, one of the first U.S. based companies focused on mobile payment and loyalty solutions. As Director of Marketing Operations, she led the client services team as well as helped to formulate key product lifecycle strategy.
Sarah received an MBA from the F.W.Olin School of Business at Babson College and a B.S. in Psychology from the University of Massachusetts at Amherst.
Meet Sarah at:
Is Your Buy Button Ready to Tap Into the T-Commerce Juggernaut?
Date/Time: 12:15 PM
Surprise! In 2010 we thought tablets were great “media consumption devices” that supercharged content engagement. But in 2011 the metrics showed us that iPads were also cash registers, driving users to browse and buy from e-commerce sites at levels no one saw coming. Everything from conversion rates to average order sizes get a significant boost from the touch screen, as the tablet proved perfect for lean-back shopping. Retailers are scrambling to retool their sites for tablet browsers and craft app strategies that capture this new T-Commerce channel. We ask retailers and their developers to share what they learned from the most recent holiday shopping season from tablet owners and how they plan to market to the big T-Commerce surprise.← Back to speaker list