Chuck Martin is a New York Times Business Bestselling author, futurist and has been a leader in emerging digital technologies for more than two decades. He is considered one of the foremost Internet of Things (IoT) experts in the world and his new book "Digital Transformation 3.0" (The New Business-to-Consumer Connections of the Internet of Things) is just out. He hosts a worldwide podcast titled “The Voices of the Internet of Things with Chuck Martin,” where he converses with top executives from the companies driving the Internet of Things. He is author of Net Future, The Digital Estate, Mobile Influence, The Third Screenand seven other business books. He is a frequent keynote speaker internationally. Chuck also is the Editor of the MediaPost AI & IoT Daily, the largest AI and IoT daily publication in the world, and writes the daily “Connected Thinking” for the AI & IoT Daily. He has been named #1 in Internet of Things Top 10 Influencers and IoT Thought Leaders to Watch.
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Is Your Buy Button Ready to Tap Into the T-Commerce Juggernaut?
Date/Time: 12:15 PM
Surprise! In 2010 we thought tablets were great “media consumption devices” that supercharged content engagement. But in 2011 the metrics showed us that iPads were also cash registers, driving users to browse and buy from e-commerce sites at levels no one saw coming. Everything from conversion rates to average order sizes get a significant boost from the touch screen, as the tablet proved perfect for lean-back shopping. Retailers are scrambling to retool their sites for tablet browsers and craft app strategies that capture this new T-Commerce channel. We ask retailers and their developers to share what they learned from the most recent holiday shopping season from tablet owners and how they plan to market to the big T-Commerce surprise.
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