With over 25 years experience developing brand, product, audience and activation strategies for global, national and hometown favorites – Thom has seen and done it all. Current status maintains this dizzying pace: strategy consultant to RAPP in NY, co-founder of Forge.vision and adjunct professor at NYU teaching Digital Marketing, Social Media and the Brand and Competitive Strategy at their Masters of Integrated Marketing program. According to Kennon there is a unifying principle uniting it all: “There’s really just one trick to the new marketing – articulating and activating a simple formula that turns insight into value – first for humans and then for the brands that need them.”
Meet Thom at:
Planning on Tablets: Is This a Medium Yet?
Date/Time: 10:15 AM
Tablets are a bright shiny object that brands and agencies have wanted to “get on board” “get in front of” and “be aligned with,” which resulted in some noble and dazzling tests over the last two years. But ultimately marketing needs operational efficiency, repeatable results and scale. Is this tablet – part app library, part DVR, part Web browser, part digital magazine – evolving into something that marketers can plan, budget and mix with the rest of the media plan? And with the success of Amazon’s Kindle Fire and Barnes & Noble’s Nook color, are these Android-powered reader platforms poised to fragment developer attention and budgets even more? Tens of millions of eyeballs and fingertips are engaged with these things every day (especially nights), but do brands really need a “tablet strategy” yet?
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