Robin Steinberg

MediaVest EVP, Director of Publishing Investment

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Guttenberg’s Revenge: Tablets Give Print a Digital Do-Over
Date/Time: 2:45 PM

Two decades of digital media have been tough on the print industry. Time spent with their brands online was a fraction of offline engagement, and they competed directly with TV and Web entities with massive promotional power. Two years ago tablets offered magazines and newspapers a second chance at building a sustainable digital business model. Many have crafted sharp app experiences and even new product lines. But have they gotten the sustained attention of advertisers? What is print media’s plan for making tablet ad environments and business models at least as compelling as they once were in print?