Derek Fridman

SapientNitro Creative Director

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Is Your Buy Button Ready to Tap Into the T-Commerce Juggernaut?
Date/Time: 12:15 PM

Surprise! In 2010 we thought tablets were great “media consumption devices” that supercharged content engagement. But in 2011 the metrics showed us that iPads were also cash registers, driving users to browse and buy from e-commerce sites at levels no one saw coming. Everything from conversion rates to average order sizes get a significant boost from the touch screen, as the tablet proved perfect for lean-back shopping. Retailers are scrambling to retool their sites for tablet browsers and craft app strategies that capture this new T-Commerce channel. We ask retailers and their developers to share what they learned from the most recent holiday shopping season from tablet owners and how they plan to market to the big T-Commerce surprise.