Todd HaskellThe New York Times / NYTimes.com Vice President, Advertising
Todd Haskell is the Vice President, Advertising for The New York Times. In this role, he is responsible for all advertising revenue on NYTimes.com, the leading news site on the web, reaching 45 million unique readers each month (ComScore). Additionally, Todd is also responsible for cross-platform sales (print, online, mobile and tablet) for several large categories at The Times, including American fashion, international fashion, fashion & jewelry stores, cosmetics, department stores and The Times’ sales offices in Europe and Asia.
Meet Todd at:
Guttenberg’s Revenge: Tablets Give Print a Digital Do-Over
Date/Time: 2:45 PM
Two decades of digital media have been tough on the print industry. Time spent with their brands online was a fraction of offline engagement, and they competed directly with TV and Web entities with massive promotional power. Two years ago tablets offered magazines and newspapers a second chance at building a sustainable digital business model. Many have crafted sharp app experiences and even new product lines. But have they gotten the sustained attention of advertisers? What is print media’s plan for making tablet ad environments and business models at least as compelling as they once were in print?← Back to speaker list