Re-Programming The TV Audience
As the basic concepts, techniques and technologies of “programmatic” buying move across channels like video, OOH and TV, original definitions expand and morph. But one underlying principle remains – this is about following audiences now, not just media. Advanced TV practices are less about automation and real-time ad insertion than they are about the great infusion of more granular data and segmentation into the media buying process. At OMMA Programmatic TV we explore the range of ways advertisers can now more precisely target audiences wherever, whenever and whatever they are viewing.
What is the real state of both programmatic and addressable inventory, local and national avails, and how do they activate different marketing goals? How has the great data infusion already altered the ways in which advertisers view the TV audience, content and the buying process? And how do marketers now measure the impact of these plans as we move far beyond the GRP? Finally we look ahead to what one of the pioneers of advanced TV targeting, political marketing, has in store for its high-stakes battle find and sway the most critical voters in the coming election cycle.
At OMMA Programmatic TV, we follow the buyers as they follow the data to follow the audiences into the biggest disruption of TV buying in a generation.
OMMA Programmatic TV Attendees Include:
"IoT Beacons was a well-organized event. Intelligent pundits and SMEs as panel members. I liked it very much!"
Director, Consumer Insights
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Head of Marketing, Global Display Advertising
What leading marketers, agency execs and digital practitioners are saying about this event series:
"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Director, Global Digital Marketing
"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW. Thank you for allowing me to be a part of your day and conference. Good luck with the balance of SX!"
Vice President, Marketing
“These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Founder & CEO