Outdoor Brands LLC has appointed Acadia as lead media agency and The Variable as lead creative agency after a review. The maker of outdoor grills (Pit Boss, Charbroil, Oklahoma Joe’s) also retained Gear Communications as its PR agency.  The Variable will lead creative development focused on building top-of-funnel awareness and accelerating retail conversion heading into the 2026 grilling season.  

The win is the first major account since the agency's relaunch.

Media agency Net Conversion has been awarded full-service media duties for Evermore Orlando Resort.  The relationship started last year when the agency started working with the resort as a specialized analytics partner.  Billings were not disclosed and the incumbent was not immediately identified.  Separately, Net Conversion is partnering with agency Questus  to provide marketing services for Healthy Paws pet insurance. Questus is …

The agency's remit is to modernize the brand, which has transformed into a global, multibillion-dollar company.

American Haiku's first work debuted on paid IG and YouTube

The brief is to double the brand's followers across TikTok, Instagram, Facebook and YouTube.

The assignment is to enhance the brand's visibility in the category.

Milwaukee-based independent agency Hanson Dodge (HD) has been awarded two new assignments from its existing PurposeBuilt Brands (PBB) client.   The agency has been named to handle the 30 Seconds Cleaners line of fast-acting outdoor cleaning products along with the Harris cleaning and pest control brand.  Both brands were awarded to the agency without a review.     HD will be responsible for creative and strategic development for each …

DLA will deliver a new brand strategy in Q2.

Quizlet, Rubrik and Storyworth work is expected in the coming months.