• None
    New York agency DiMassimo Brand Advertising will launch a new ad campaign this summer for Comcast.
  • None
    Red Robot has been selected to provide website design, tagline/logo development, email marketing, strategic consulting, and media buying services for The Rick Smith Golf Institute (RSGI).
  • None
    Draft Chicago has been chosen by Loews Cineplex Entertainment to create a new design for Loews's retail environment and in-theatre concession areas. Draft will be responsible for development of a new concession-area strategy, in addition to the testing of new creative designs and merchandising tools.
  • None
    The California Lottery commission approved an emergency extension of its contract with Grey Worldwide, Los Angeles, pending the conclusion of their long-running agency review.
  • None
    Campbell-Ewald will design the American Heart Association's first paid-advertising effort. The agency beat out Arnold, Boston; DDB, Chicago and Dallas; and Publicis in Mid-America in Dallas for the account.
  • None
    Scottrade Financial Services has selected Gearon Hoffman to produce a series of national television commercials. The assignment was made following a review of undisclosed agencies in New York, Boston and St. Louis. Total media spending for Scottrade is expected to exceed $20 million in 2003. The account was previously handled in-house.
  • None
    Arnold Worldwide-St. Louis has won The Jefferson National Parks Association (JNPA) account. JNPA is the non-profit partner that supports educational and historical activities of the Jefferson National Expansion Memorial, including the Gateway Arch in St. Louis. Arnold Worldwide-St. Louis will create an integrated print, broadcast, outdoor and website campaign this summer to boost awareness of JNPA and support the launch of a new, customized Gateway Arch license plate that will be offered to Missouri motorists later this year.
  • None
    Gap is shopping for a creative agency for two of its major brands. The company has opened discussions with Omnicom group.
  • None
    Ten New York-based agencies have been invited to pitch the estimated $90 million dollar Andrew Jergens account. Those in the running are: Kirshenbaum Bond & Partners, Cliff Freeman & Partners, Merkley Newman Harty Partners, Berlin Cameron/Red Cell, Arnold Worldwide, Avrett Free & Ginsberg, Hill, Holliday, Connors, Cosmopulos, Bartle Bogle Hegarty, Fallon and Margeotes Fertitta & Partners. Consultant AAR Partners will conduct the search.
  • None
    General Motors Corp. has opened a review to consolidate media planning and buying for its Saab, Daewoo and Vauxhall brands in the U.K. Initiative Media and Universal McCann are the incumbents.
« Previous EntriesNext Entries »