Monday, February 10, 2014
- BBDO New York
Without a review, BBDO New York was awarded creative duties for Pinnacle Food's newly acquired Wish-Bone salad dressing brand. Barton F Graf 9000 previously handled the account. "As creative agency for Duncan Hines, Vlasic and Birds Eye, BBDO New York has a keen understanding of our business," said Chris Slager, executive vice president and Division President of Duncan Hines Grocery Division. "As we work to reinvigorate this iconic brand, we look forward to expanding our partnership with BBDO to tell the Wish-Bone story." New work will debut later this year. "One of the greatest compliments an agency can receive is to be awarded additional business from an existing client," said John Osborn, President and CEO of BBDO New York. Wish-Bone spent $1 million on measured media between January and September of 2013, down from its 2012 overall spend of $6.6 million, according to Kantar Media. - Draftfcb Worldwide and The House Worldwide
Levi's tapped Draftfcb Worldwide and The House Worldwide to handle global marketing, creative and strategic support. Levi's spent $16 million on measured media between January and September of 2013, down from its $40 million ad spend for all of 2012, according to Kantar Media. - The Integer Group
Red Robin tapped The Integer Group as its merchandising agency of record, following a review run by Mzyme Marketing. The agency will help Red Robin build an in-restaurant and guest experience that will elevate the presence, recognition and appeal of the Red Robin brand. “Integer demonstrated outstanding creative and production capabilities which support our focus on the guest experience in our restaurants," said Denny Post, Chief Marketing Officer at Red Robin. "Our objective is to simply create long-lasting relationships with our guests. Integer understands this and will be one of our valued partners, along with our national agency of record – Vitro, and our media buying agency – Initiative, helping us to reach this objective.” - EGC Group
Red Mango, a yogurt and smoothie brand, tapped EGC Group as its lead marketing and advertising agency of record. The assignment includes strategy, creative development, local store marketing and digital and social media programs for its 220 locations in the USA. The agency developed a national Valentine's Day promotional campaign for Red Mango, which launches Feb. 7. "Our brand was launched in social media," said Dan Kim, founder of Red Mango. "EGC's team understands the impact an engaging digital and social media program can have." Red Mango spent close to $500,000 on measured media between January and September of 2013, according to Kantar Media. - Crossmedia
Crossmedia was named media agency of record account for the Dover International Speedway in Dover, Del. The agency won the account in a review with undisclosed agencies and will be handled out of the Philadelphia office of Crossmedia. Considered the fastest one-mile race track in the world, Dover is home to spring and fall NASCAR weekends, which include the NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and K&N Pro Series East. Crossmedia will handle all media planning and buying for the venue, including TV, radio, print, online and non-traditional media. The agency’sfirst campaign for Dover will launch in conjunction with the Daytona 500 on Feb. 23, in key markets within the region. Dover Inernational Speedway spent $1.2 million in measured media between January and September of 2013, according to Kantar Media. Additional Crossmedia clients include Sesame Place, Temple University, Jägermeister, Madison Square Garden, Whole Foods Market, People Magazine and Pacific Sunwear. - DeVito/Verdi
DeVito/Verdi was named agency of record for Suffolk University. The agency will handle marketing and communications efforts to build brand awareness for the Boston-based university. New work will consist of traditional and digital elements. The agency already serves as agency of record for Legal Sea Foods in Boston, and recently won two other Mass.-based brands: Herb Chambers automobile dealerships and Fallon Health (Worcester). - LANE
LANE was named agency of record for Travel Oregon, the Oregon Tourism Commission. The agency will handle public and media relations as well as campaign strategy and execution.
