BIZ DEV: Crossmedia Named Media AOR For Dover International Speedway

by Amy Corr @MediaPostOTL, February 4, 2014

Crossmedia was named media agency of record account for the Dover International Speedway in Dover, Del. The agency won the account in a review with undisclosed agencies and will be handled out of the Philadelphia office of Crossmedia. Considered the fastest one-mile race track in the world, Dover is home to spring and fall NASCAR weekends, which include the NASCAR Sprint Cup Series, Nationwide Series, Camping World Truck Series and K&N Pro Series East. Crossmedia will handle all media planning and buying for the venue, including TV, radio, print, online and non-traditional media. The agency’s

first campaign for Dover will launch in conjunction with the Daytona 500 on Feb. 23, in key markets within the region. Dover Inernational Speedway spent $1.2 million in measured media between January and September of 2013, according to Kantar Media. Additional Crossmedia clients include Sesame Place, Temple University, Jägermeister, Madison Square Garden, Whole Foods Market, People Magazine and Pacific Sunwear.

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